You searched for: "*"

The results has been filter on Tags containing English.
ANA has found 10965 results for you, in 251 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Conversational research

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}We need to give a face to research, make it more human... Enter conversational research....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson
Company: InSites Consulting
September 8, 2019
×

Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/conversational-research


Research papers

Global insights transformation the high-tech way

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In this case study, Robert Adams (Vice President Global Human Insights, Visa Inc.) will describe the foundations for transformation the high-tech way, identifying key best practices...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Robert Adams, Elizabeth P. Morgan
September 8, 2019
×

Citation

Adams and Morgan (2019a, September 08). Global insights transformation the high-tech way. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/global-insights-transformation-the-high-tech-way


Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
×

Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Videos

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
×

Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726


Videos

Rapid impact

Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights. The product that we will be discussing in this paper, is a natural one for HPV. It can be prescribed throughout the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins
Companies: Insight Dojo, Shionogi
September 8, 2019
×

Citation

Hall, Banerji, Rayner, D'Angelo and Atkins (2019a, September 08). Rapid impact. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/rapid-impact-10727


Videos

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
×

Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731


Videos

Content-based research

The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
×

Citation

Morales Donde, E. (2019a, September 08). Content-based research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/content-based-research-10698


Videos

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019
×

Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


Videos

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Chris R. Burggraeve
September 8, 2019
×

Citation

Burggraeve, C. R. (2019a, September 08). Marketing transformation in the galactic age. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-transformation-in-the-galactic-age